Baran, Stanley J. <br/><br/>
Introduction to mass communication:  media literacy and culture/ 
Stanley J. Baran. 
 - Fourth edition. 
 - Boston:  McGraw-Hill,  c2006. 
 - xxxvi, 523 pages:  color  illustrations;  28 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0-07-111557-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass communication.
<br/><br/><label>Dewey Class. No.: </label>DC 302.234 B23i 2006