TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin Lane
TI  - Marketing management
SN  - 978-981-0696-73-3
U1  - DC 658.8 2012
PY  - 2012///
CY  - Boston
PB  - Pearson Education South Asia
KW  - Marketing management
N1  - Includes glossary, appendix and index
ER  -