Kotler, Philip <br/><br/>
Marketing management/ 
Philip Kotler & Kevin Lane Keller 
 - 14th Edition 
 - Boston:  Pearson Education South Asia,  c2012. 
 - 679 pages:  illustrations;  26 cm. 
<br/><br/> Includes glossary, appendix and index. 
<br/><br/><label>ISBN: </label>978-981-0696-73-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>DC 658.8  / K84