TY  - BOOK
AU  - Stanton, William J.
AU  - Futrell, Charles.
TI  - Fundamentals of marketing
SN  - 971-11-0428-83
U1  - DC 658.8 St1 1987 
PY  - 1987///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes index
ER  -