Stanton, William J. <br/><br/>
Fundamentals of marketing/ 
William J. Stanton and Charles Futrell. 
 - Eight edition. 
 - New York:  McGraw-Hill,  c1987. 
 - 660 pages;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>971-11-0428-83 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>DC 658.8 St1 1987