TY  - BOOK
AU  - Zeithaml, Valarie A.
AU  - Bitner, Mary Jo.
AU  - Gremler, Dwayne D.
TI  - Services marketing: integrated customer focus accross the firm
SN  - 978-007-126393-1
U1  - DC 338.4 Z3 2009 
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill
KW  - Customer services
KW  - Service industries
KW  - Marketing
N1  - Includes index
ER  -