Zeithaml, Valarie A. <br/><br/>
Services marketing:  integrated customer focus accross the firm/ 
Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler. 
 - Fifth edition. 
 - Boston:  McGraw-Hill,  c2009. 
 - xxviii,  708 pages;  25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>978-007-126393-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer services.<br/>Service industries--Marketing.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>DC 338.4 Z3 2009