Arens, William F. <br/><br/>
Contemporary advertising/ 
William F. Arens. 
 - Ninth edition. 
 - Boston:  McGraw-Hill,  c2005. 
 - xxi, 617 pages:  illustrations;  26 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0-07-121425-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>DC 659.1  / Ar3c