TY  - BOOK
AU  - Rust, Roland T.
AU  - Lemon, Katherine N.
AU  - Narayandas, Das.
TI  - Customer equity management
SN  - 0-13-141929-3
U1  - DC 658.812 2005
PY  - 2005///
CY  - New Jersey
PB  - Pearson
KW  - Customer equity
KW  - Management
N1  - Includes index
ER  -