Rust, Roland T. <br/><br/>
Customer equity management/ 
Roland T. Rust, Katherine N. Lemon and Dass Narayandas. 
 - New Jersey:  Pearson,  c2005. 
 - xxii, 552 pages;  23 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0-13-141929-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer equity--Management.
<br/><br/><label>Dewey Class. No.: </label>DC 658.812  / R89c