TY  - BOOK
AU  - Garcia, Lorma S.P.
AU  - Mendoza, Ernesto H.,
TI  - Consumer behavior : : dynamics, dimensions, & model 
SN  - 9786214272020
U1  - DFil 658.8342 G165 2025 
PY  - 2025///
CY  - Manila
PB  - Unlimited Books Library Services & Publishing Inc.
KW  - Consumer behavior
KW  - Consumer profiling
KW  - Consumers' preferences.
N1  - Includes glossary and references
ER  -