Garcia, Lorma S.P.
Consumer behavior : dynamics, dimensions, & model /
Lorma S.P. Garcia and Ernesto H. Mendoza.
- Second edition.
- Manila : Unlimited Books Library Services & Publishing Inc., ©2025.
- xi, 403 pages : illustrations ; 25 cm.
Includes glossary and references.
9786214272020
Consumer behavior.
Consumer profiling.
Consumers' preferences.
DFil 658.8342 G165 2025