Garcia, Lorma S.P.

Consumer behavior : dynamics, dimensions, & model / Lorma S.P. Garcia and Ernesto H. Mendoza. - Second edition. - Manila : Unlimited Books Library Services & Publishing Inc., ©2025. - xi, 403 pages : illustrations ; 25 cm.

Includes glossary and references.

9786214272020


Consumer behavior.
Consumer profiling.
Consumers' preferences.

DFil 658.8342 G165 2025