TY  - BOOK
AU  - Andrews, J. Craig.
AU  - Shimp, Terence A.,
TI  - Advertising, promotion, and other aspects of integrated marketing communications
U1  - DC 658.802 An261 2025 
PY  - 2025///
CY  - Australia
PB  - Cengage Learning
KW  - Communication in marketing
KW  - Textbooks
KW  - Sales promotion
KW  - Advertising
KW  - Direct marketing
N1  - Includes glossary and indexes
ER  -