Andrews, J. Craig. <br/><br/>
Advertising, promotion, and other aspects of integrated marketing communications / 
J. Craig Andrews and Terence A. Shimp. 
 - Eleventh edition. 
 - Australia :  Cengage Learning,  ©2025. 
 - xx, 700 pages :  color illustrations ;  28 cm. 
<br/><br/> Includes glossary and indexes. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing --Textbooks.<br/>Sales promotion --Textbooks.<br/>Advertising --Textbooks.<br/>Direct marketing --Textbooks.
<br/><br/><label>Dewey Class. No.: </label>DC 658.802 An261 2025