TY  - BOOK
AU  - Berman, Margo.
TI  - Content and copywriting : : the complete toolkit for strategic marketing 
SN  - 9781119866503
U1  - DC 659.132 B456 2024 
PY  - 2024///
CY  - Hoboken, NJ
PB  - Wiley-Blackwell
KW  - Advertising copy
KW  - Handbooks, manuals, etc
KW  - Marketing
N1  - Includes index
ER  -