Berman, Margo.

Content and copywriting : the complete toolkit for strategic marketing / Margo Berman. - Second edition. - Hoboken, NJ : Wiley-Blackwell, ©2024. - 506 pages : illustrations (some colors) ; 24 cm.

Includes index.

9781119866503


Advertising copy--Handbooks, manuals, etc.
Marketing--Handbooks, manuals, etc.

DC 659.132 B456 2024