Berman, Margo.
Content and copywriting : the complete toolkit for strategic marketing /
Margo Berman.
- Second edition.
- Hoboken, NJ : Wiley-Blackwell, ©2024.
- 506 pages : illustrations (some colors) ; 24 cm.
Includes index.
9781119866503
Advertising copy--Handbooks, manuals, etc.
Marketing--Handbooks, manuals, etc.
DC 659.132 B456 2024