Effectiveness of anthropomorphism in ugly food promotion : do gender and age matter? /
Xiaolong Shao, EunHa Jeong, and SooCheong (Shawn) Jang.
- USA ; Taylor and Francis Group, LLC , September-October 2021.
- Volume 24, pages 596-611 : illustration ; 26 cm.
Journal of Foodservice Business Research, vol. 24, no. 5, pages 596-611, September-October 2021.
Anthropomorphism. Ugly food. Age differences.
DPer 647.95 J826 January-December 2021 v. 24 n. 1-6