Shao, Xiaolong.

Effectiveness of anthropomorphism in ugly food promotion : do gender and age matter? / Xiaolong Shao, EunHa Jeong, and SooCheong (Shawn) Jang. - USA ; Taylor and Francis Group, LLC , September-October 2021. - Volume 24, pages 596-611 : illustration ; 26 cm.

Journal of Foodservice Business Research, vol. 24, no. 5, pages 596-611, September-October 2021.


Anthropomorphism.
Ugly food.
Age differences.

DPer 647.95 J826 January-December 2021 v. 24 n. 1-6