Predicting future trends of media elements in hotel marketing by using change propensity analysis /
Hyekyung Lim, Jeong-Gil Choi, Armigon Akhmedov, and Jellna Chung.
- Amsterdam ; Elsevier, September 2019.
- Volume 66, pages 270-277, illustration.
International Journal of Hospitality Management, v. 81, pages 270-277, August 2019.