Seyyedamiri, Nader.

Creative advertising and business performance : an investigation of small and medium-sized enterprise in the traditional Iranian food industry / Nader Seyyedamiri, Asef Karimi, Salimeh Sadat Khosravi, and Sareh Ghamkhar. - USA ; Taylor and Francis Group, LLC , January-February 2021. - Volume 24, pages 74-100 : illustration ; 26 cm.

Journal of Foodservice Business Research, vol. 24, no. 1, pages 74-100, January-February 2021.


Business performance.
Creative advertising.
Small and medium-sized enterprise (SME).

DPer 647.95 J826 January-December 2021 v. 24 n. 1-6