Creative advertising and business performance : an investigation of small and medium-sized enterprise in the traditional Iranian food industry /
Nader Seyyedamiri, Asef Karimi, Salimeh Sadat Khosravi, and Sareh Ghamkhar.
- USA ; Taylor and Francis Group, LLC , January-February 2021.
- Volume 24, pages 74-100 : illustration ; 26 cm.
Journal of Foodservice Business Research, vol. 24, no. 1, pages 74-100, January-February 2021.
Business performance. Creative advertising. Small and medium-sized enterprise (SME).
DPer 647.95 J826 January-December 2021 v. 24 n. 1-6