Kim, DongHee.

Ethnic food advertising formats and consumers' responses : picture-dominant or text-dominant? / DongHee Kim, SooCheong (Shawn) Jang. - Amsterdam ; Elsevier, September 2019. - Volume 66, pages 5-12 : illustration ; 28 cm.

International Journal of Hospitality Management, vol. 81, pages 5-12, August 2019.


Ethnic food.
Korean food.
Restaurant advertisement.

DPer 647.94068 In821 August-October 2019 v. 81-83