Brand experiential value for creating integrated resort customers' co-creation behavior - Ahn, Jiseon; Ahn, Jiseon; Lee, Choong-Ki.; Back, Ki-Joon.; Schmitt, Achim (Amsterdam ; Elsevier, 2019)
International Journal of Hospitality Management, v. 81, pages 104-112, August 2019.
Keywords: Integrated resort brands; Brand experiential value; Co-creation attitude