Ahn, Jiseon.
Brand experiential value for creating integrated resort customers' co-creation behavior /
Jiseon Ahn, Choong-Ki Lee, Ki-Joon Back, and Achim Schmitt.
- Elsevier, Amsterdam ; August 2019.
- Volume 66, pages 104-112, illustration.
International Journal of Hospitality Management, v. 81, pages 104-112, August 2019.
Integrated resort brands.
Brand experiential value.
Co-creation attitude.
DPer 647.94068 In821 August-October 2019 v. 81-83