Ahn, Jiseon.

Brand experiential value for creating integrated resort customers' co-creation behavior / Jiseon Ahn, Choong-Ki Lee, Ki-Joon Back, and Achim Schmitt. - Elsevier, Amsterdam ; August 2019. - Volume 66, pages 104-112, illustration.

International Journal of Hospitality Management, v. 81, pages 104-112, August 2019.


Integrated resort brands.
Brand experiential value.
Co-creation attitude.

DPer 647.94068 In821 August-October 2019 v. 81-83