TY  - BOOK
AU  - Marshall, Greg W.
AU  - Johnston, Mark W.,
TI  - Marketing management
SN  - 9781260598230
U1  - DC 658.8 M355 2023 
PY  - 2023///
CY  - New York
PB  - McGraw Hill, LLC.
KW  - Marketing
KW  - Management
N1  - Includes glossary and index
ER  -