TY  - BOOK
AU  - Yildirim, Gokhan.
AU  - Kubler, Raoul.,
TI  - Applied marketing analytics using R
SN  - 9781529768725
U1  - DC 658.83 Y56 2023 
PY  - 2023///
CY  - London
PB  - Sage
KW  - Marketing
KW  - Management
KW  - Data processing
N1  - Includes references and index
ER  -