Yildirim, Gokhan. <br/><br/>
Applied marketing analytics using R / 
Gokhan Yildirim and Raoul Kubler. 
 - London :  Sage,  ©2023. 
 - xvii, 369 pages :  illustrations (some color) ;  23 cm. 
<br/><br/> Includes references and index. 
<br/><br/><label>ISBN: </label>9781529768725 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing  --Management   --Data processing.
<br/><br/><label>Dewey Class. No.: </label>DC 658.83 Y56 2023