Silverman, Deborah A. <br/><br/>
Strategic planning for public relations / 
Deborah A. Silverman and Ronald D. Smith. 
 - Seventh edition. 
 - New York :  Routledge,  ©2024. 
 - xlvi, 509 pages :  illustrations (some color) ;  25 cm. 
<br/><br/> Includes references, appendices, glossary, and index. 
<br/><br/><label>ISBN: </label>9781032391168 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Strategic planning.
<br/><br/><label>Dewey Class. No.: </label>DC 659.2 Si395 2024