The mediating effect of brand image on the relationship between counterfeit product quality and purchase intention - Montejo, Shiela Mae D.; Montejo, Shiela Mae D.; Tesorio, Caryle Kaye A.; Yuson, Fiel Mariel T.; Bonuelos, Mark Dariel B. (Philippines ; University of Mindanao, 2022)
Research Journal, v. 14, iss. 1, pages 228-251, 2022.