Montejo, Shiela Mae D.
The mediating effect of brand image on the relationship between counterfeit product quality and purchase intention /
Shiela Mae D. Montejo, Caryle Kaye A. Tesorio, Fiel Mariel T. Yuson, and Mark Dariel B. Bonuelos.
- Philippines ; University of Mindanao, 2022.
- volume 14, pages 228-251, illustration.
Research Journal, v. 14, iss. 1, pages 228-251, 2022.