Is it expensive? the dual effect of construal level on price judgements - Saint Clair, Julian K.; Saint Clair, Julian K.; Hamilton, Michael L.; Woodham, Omar P.; Namin, Aidin T.; Bennett, Delancy H.S. (USA ; Taylor & Francis Group, 2019)
Journal of Marketing Theory and Practice, vol. 27, no. 3, pages 298-311, Summer 2019.
Keywords: Consumers; Prices