Is it expensive? the dual effect of construal level on price judgements /
Julian K. Saint Clair, Michael L. Hamilton, Omar P. Woodham, Aidin T. Namin, and Delancy H.S. Bennett.
- USA ; Taylor & Francis Group, Summer 2019.
- volume 27, pages 298-311, illustration.
Journal of Marketing Theory and Practice, vol. 27, no. 3, pages 298-311, Summer 2019.