TY  - BOOK
AU  - Su, Lixun.
AU  - Su, Lixun.
AU  - Cui, Annie Peng.
AU  - Walsh, Michael F.
TI  - Trustworthy blue or untrustworthy red: the influence of colors on trust 
U1  - DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4 
PY  - 2019///
CY  - USA
PB  - Taylor & Francis Group, 
KW  - Marketing
KW  - Branding (Marketing)
N1  - Journal of Marketing Theory and Practice, vol. 27, no. 3, pages 269-281, Summer 2019
ER  -