Su, Lixun.

Trustworthy blue or untrustworthy red : the influence of colors on trust / Lixun Su, Annie Peng Cui, and Michael F. Walsh. - USA ; Taylor & Francis Group, Summer 2019. - volume 27, pages 269-281, illustration.

Journal of Marketing Theory and Practice, vol. 27, no. 3, pages 269-281, Summer 2019.


Marketing.
Branding (Marketing).

DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4