TY  - BOOK
AU  - Tirado, Diego Monferrer.
AU  - Tirado, Diego Monferrer.
AU  - Tena, Miguel Ángel Moliner.
AU  - Guillén, Marta Estrada.
TI  - Ambidexterity as key factor in banks' performance: a marketing approach 
U1  - DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4 
PY  - 2019///
CY  - USA
PB  - Taylor & Francis Group, 
KW  - Strategic planning
KW  - Banks and banking.
KW  - Marketing
N1  - Journal of Marketing Theory and Practice, vol. 27, no. 2, pages 227-250, Spring 2019
ER  -