Tirado, Diego Monferrer. <br/><br/>
Ambidexterity as key factor in banks' performance :  a marketing approach / 
Diego Monferrer Tirado, Miguel Ángel Moliner Tena, and Marta Estrada Guillén. 
 - USA ;  Taylor & Francis Group,   Spring 2019. 
 - volume 27, pages 227-250,  illustration. 
<br/><br/> Journal of Marketing Theory and Practice, vol. 27, no. 2, pages 227-250, Spring 2019. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning.<br/>Banks and banking. <br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4