TY  - BOOK
AU  - Bendle, Neil Thomas.
AU  - Bendle, Neil Thomas.
AU  - Bagga, Charan K. 
AU  - Nastosoiu, Alina.
TI  - Forging a stronger academic-practitioner partnership—the case of net promoter score (NPS)
U1  - DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4 
PY  - 2019///
CY  - USA
PB  - Taylor & Francis Group, 
KW  - Academic-practitioner
KW  - Marketing
N1  - Journal of Marketing Theory and Practice, vol. 27, no. 2, pages 210-226, Spring 2019
ER  -