Forging a stronger academic-practitioner partnership$1 (Bthe case of net promoter score (NPS) /s - Bendle, Neil Thomas; Bendle, Neil Thomas; Bagga, Charan K.; Nastosoiu, Alina (USA ; Taylor & Francis Group, 2019)
Journal of Marketing Theory and Practice, vol. 27, no. 2, pages 210-226, Spring 2019.
Keywords: Academic-practitioner.; Marketing