Bendle, Neil Thomas. <br/><br/>
Forging a stronger academic-practitioner partnership—the case of net promoter score (NPS) / 
Neil Thomas Bendle, Charan K. Bagga, and Alina Nastosoiu. 
 - USA ;  Taylor & Francis Group,   Spring 2019. 
 - volume 27, pages 210-226,  illustration. 
<br/><br/> Journal of Marketing Theory and Practice, vol. 27, no. 2, pages 210-226, Spring 2019. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Academic-practitioner.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4