TY  - BOOK
AU  - Bradford, Kevin Duane.
AU  -  Bradford, Kevin Duane.
AU  - Liu, Yongmei.
AU  - Shi, Yuying.
AU  - Weitz, Barton A. 
AU  - Xu, Jun.
TI  - Harnessing internal support to enhance customer relationship: the role of networking, helping, and allocentrism 
U1  - DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4 
PY  - 2019///
CY  - USA
PB  - Taylor & Francis Group, 
KW  -  Customer relationship management
KW  - Marketing
KW  - Networking
N1  - Journal of Marketing Theory and Practice, vol. 27, no. 2, pages 140-158, Spring 2019
ER  -