Harnessing internal support to enhance customer relationship : the role of networking, helping, and allocentrism - Bradford, Kevin Duane; Bradford, Kevin Duane; Liu, Yongmei; Shi, Yuying; Weitz, Barton A.; Xu, Jun. (USA ; Taylor & Francis Group, 2019)
Journal of Marketing Theory and Practice, vol. 27, no. 2, pages 140-158, Spring 2019.
Keywords: Customer relationship management; Marketing; Networking