Harnessing internal support to enhance customer relationship : the role of networking, helping, and allocentrism /
Kevin Duane Bradford, Yongmei Liu, Yuying Shi, Barton A. Weitz, and Jun Xu.
- USA ; Taylor & Francis Group, Spring 2019.
- volume 27, pages 140-158, illustration.
Journal of Marketing Theory and Practice, vol. 27, no. 2, pages 140-158, Spring 2019.