Bradford, Kevin Duane.

Harnessing internal support to enhance customer relationship : the role of networking, helping, and allocentrism / Kevin Duane Bradford, Yongmei Liu, Yuying Shi, Barton A. Weitz, and Jun Xu. - USA ; Taylor & Francis Group, Spring 2019. - volume 27, pages 140-158, illustration.

Journal of Marketing Theory and Practice, vol. 27, no. 2, pages 140-158, Spring 2019.


Customer relationship management.
Marketing.
Networking

DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4