TY  - BOOK
AU  - Osei-Frimpong, Kofi.
AU  - Osei-Frimpong, Kofi.
AU  -  Donkor, Georgina.
AU  - Owusu-Frimpong, Nana.
TI  - The impact of celebrity endorsement on consumer purchased intention: an emerging market perspective 
U1  - DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4 
PY  - 2019///
CY  - USA
PB  - Taylor & Francis Group
KW  - Celebrities
KW  - Marketing strategy
KW  - Consumers
N1  - Journal of Marketing Theory and Practices, vol. 27, no. 1, pages 103-122, Winter 2019.
ER  -