Osei-Frimpong, Kofi. <br/><br/>
The impact of celebrity endorsement on consumer purchased intention :  an emerging market perspective / 
Kofi Osei-Frimpong, Georgina Donkor, and Nana Owusu-Frimpong. 
 - USA ;  Taylor & Francis Group,  Winter 2019. 
 - volume 27, pages 103-121,  illustration. 
<br/><br/> Journal of Marketing Theory and Practices, vol. 27, no. 1, pages 103-122, Winter 2019.  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Celebrities.<br/>Marketing strategy.<br/>Consumers.
<br/><br/><label>Dewey Class. No.: </label>DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4