TY  - BOOK
AU  - Sciandra, Michael R.
AU  - Sciandra, Michael R.
TI  - Money talks, but will consumers listen? referral reward programs and the likelihood of recommendation acceptance
U1  - DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4 
PY  - 2019///
CY  - USA
PB  - Taylor & Francis Group, 
KW  - Consumers
KW  - Consumer behavior
N1  - Journal of Marketing Theory and Practices, vol. 27, no. 1, pages 67-82, Winter 2019.
ER  -