TY  - BOOK
AU  - Gifford, Roy.
AU  - Gifford, Roy.
AU  - Newmeyer, Casey E. 
TI  - Insights into long-term brand success
U1  - DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4 
PY  - 2019///
CY  - USA
PB  - Taylor & Francis Group, 
KW  - Branding (Marketing)
KW  - Advertising
KW  - Sales promotion
N1  - Journal of Marketing Theory and Practices, vol.27, no. 1, pages 1-18, Winter 2019.
ER  -