Gifford, Roy. <br/><br/>
Insights into long-term brand success / 
Roy Gifford and Casey E. Newmeyer. 
 - USA ;  Taylor & Francis Group,   Winter 2019. 
 - volume 27, pages 1-18,  illustration. 
<br/><br/> Journal of Marketing Theory and Practices, vol.27, no. 1, pages 1-18, Winter 2019.  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing).<br/>Advertising.<br/>Sales promotion
<br/><br/><label>Dewey Class. No.: </label>DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4