Segmenting craft beer drinkers : an analysis of motivations, willingness to pay, and repeat patronage intentions - Taylor, Scott Jr.; Taylor, Scott Jr.; DiPietro, Robin B. (United Kingdom ; Taylor & Francis Group, 2019)
International Journal of Hospitality & Tourism Administration, vol. 20, no. 4, pages 423-448, October-December 2019.
Keywords: Craft beer; Beverage management; Motivation