Taylor, Scott Jr.

Segmenting craft beer drinkers : an analysis of motivations, willingness to pay, and repeat patronage intentions / Scott Taylor Jr. and Robin B. DiPietro. - United Kingdom ; Taylor & Francis Group , October-December 2019. - Volume 20, pages 423-448 : illustration ; 25 cm.

International Journal of Hospitality & Tourism Administration, vol. 20, no. 4, pages 423-448, October-December 2019.


Craft beer.
Beverage management.
Motivation.

DPer 647.94068 In821 January-December 2019 v. 20 n. 1-4