TY  - BOOK
AU  - Martínez, Patricia. 
AU  - Martínez, Patricia. 
AU  - Nishiyama, Noriaki.
TI  - Enhancing customer-based brand equity through CSR in the hospitality sector / 
U1  - DPer 647.94068 In821 January-December 2019 v. 20 n. 1-4 
PY  - 2019///
CY  - United Kingdom
PB  - Taylor & Francis Group , 
KW  - Corporate social responsibility
KW  - Brand awareness
KW  - Hospitality industry.
N1  - International Journal of Hospitality & Tourism Administration, vol. 20, no. 3, pages 329-353, July-September 2019
ER  -