Martínez, Patricia.  <br/><br/>
Enhancing customer-based brand equity through CSR in the hospitality sector /  
Patricia Martínez and Noriaki Nishiyama. 
 - United Kingdom ;  Taylor & Francis Group ,   July-September 2019. 
 - Volume 20, pages 329-353 :  illustration ;  25 cm. 
<br/><br/> International Journal of Hospitality & Tourism Administration, vol. 20, no. 3, pages 329-353, July-September 2019. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporate social responsibility.<br/>Brand awareness.<br/>Hospitality industry. 
<br/><br/><label>Dewey Class. No.: </label>DPer 647.94068 In821 January-December 2019 v. 20 n. 1-4