TY  - BOOK
AU  - Ye, Shun.
AU  - Ye, Shun.
AU  - Ying, Tianyu.
AU  - Zhou, Lingqiang.
AU  - Wang, Tianyi.
TI  - Enhancing customer trust in peer-to-peer accommodation: a "soft" strategy via social presence 
U1  - Dper 647.94068 In821 April-May 2019 v. 78-79 
PY  - 2019///
CY  - Amsterdam ; 
PB  - Elsevier , 
KW  - Peer-to-peer accommodation
KW  - Social presence
KW  - Structural equation model (SEM)
N1  - International Journal of Hospitality Management, vol. 79, pages 1-10, May 2019
ER  -